With 287 million people, Indonesia is Southeast Asia's largest economy and fastest-growing digital market. Tap into unprecedented opportunities with MRA Grant support.
Population
GDP Growth (2025)
GDP
FDI (2024)
Digital Economy
Dominant market position with unmatched scale and influence across Southeast Asia.
42.4% of population under 25 - massive consumer base with growing purchasing power.
$146B digital economy with explosive growth in fintech, e-commerce, and logistics.
Strategic manufacturing and supply chain location for regional and global companies.
Rapidly expanding middle class driving consumer spending and market demand.
Gateway to ASEAN with excellent connectivity and trade agreements.
| Sector | Opportunity | Market Size | Growth Outlook |
|---|---|---|---|
| Digital & E-Commerce | Fastest-growing digital market in Southeast Asia | $146B | 25%+ CAGR |
| Manufacturing | Competitive labour costs and supply chain advantages | $180B exports | 6-7% annually |
| EV & Battery | World's largest nickel reserves, EV manufacturing boom | $30B+ potential | 40%+ growth |
| Healthcare | Growing healthcare spending and medical tourism | $25B | 10-12% CAGR |
| Infrastructure | Government investment in ports, railways, roads | $200B+ projects | Ongoing expansion |
| Renewable Energy | Geothermal, solar, and wind energy opportunities | $50B+ potential | 15%+ annually |
Firefish's comprehensive support package for Singapore SMEs expanding to Indonesia
Deep market research, competitor analysis, and consumer insights specific to your industry in Indonesia.
Connect with strategic partners, distributors, suppliers, and investors in your target market.
Navigate Indonesian regulations, licensing, and company registration with expert guidance.
Customized launch plan, pricing strategy, and market entry roadmap for Indonesia.
Continuous guidance during your first 12-18 months of operations in Indonesia.
Fully eligible for MRA Grant funding. Up to 70% of costs covered for SMEs from 1 April 2026.
Indonesian Rupiah (IDR)
1 SGD ≈ 12,500 IDR
Bahasa Indonesia
(English widely spoken in business)
WIB (Western), WITA (Central), WIT (Eastern)
UTC+7 to UTC+9
Jakarta (capital), Surabaya, Bandung, Bali (tourism)
Building strong personal relationships (trust and mutual respect) is fundamental. Expect longer negotiation timelines as relationships develop before business agreements.
Indonesian business culture values patience and respect for hierarchy. Decisions often require consensus and consultation, so rushing can be counterproductive.
Organizational hierarchy is important. Always show respect to senior leaders and decision-makers. Protocol matters in meetings and communication.
Having a local partner or agent significantly increases credibility and operational efficiency. They understand local regulations, culture, and business networks.
Many businesses are family-run. Understanding family dynamics and succession planning is important when dealing with companies and negotiating long-term partnerships.
While planning is important, be prepared to adapt to changing circumstances. Indonesian business environment can be fluid, requiring agility and creative problem-solving.
Grant covers market research, feasibility studies, and competitive analysis to prepare your Indonesia entry strategy.
Funding for trade missions, business matching events, and relationship-building activities with local partners and distributors.
Support for training, skills development, and hiring of local teams to build operational capability in Indonesia.
Grant covers professional consulting for legal setup, compliance, marketing strategy, and operational planning in Indonesia.
Let Firefish guide you through your market expansion with full MRA Grant support.
Chat with us on WhatsApp