Budget 2026 Update: MRA Grant support increased to 70% for SMEs from 1 April 2026! Learn more →

Vietnam: Southeast Asia's Rising Star

Home to over 100 million people, Vietnam is experiencing explosive economic growth with 8% GDP expansion driving regional opportunities.

100M+

Population

8.02%

GDP Growth (2025)

$430B

GDP

60%+

Under 35 Years Old

$23B

FDI Inflows

Why Vietnam?


Fastest Growing Economy in SEA

Vietnam leads Southeast Asia in economic expansion with 8%+ GDP growth, outpacing regional peers with consistent sector growth.

Massive Infrastructure Investment

$25B+ government investment driving transport, energy, and digital connectivity improvements across the nation.

Young, Skilled Workforce

Over 60% of population under 35 years old, providing abundant skilled labor and innovative talent for growth sectors.

Manufacturing Shift from China

Companies relocating supply chains to Vietnam as part of China+1 strategy, creating unprecedented opportunities in electronics, textiles, and consumer goods.

Strong FDI Attraction

$23B+ annual foreign direct investment inflows driven by competitive costs, strategic location, and attractive government incentives.

Digital Economy Boom

Rapid e-commerce growth, fintech expansion, and tech startup ecosystem attracting regional and global investors with 25%+ CAGR.

Key Sectors for Growth


Sector Opportunity Growth Outlook
Manufacturing China+1 strategy beneficiary Strong
Electronics Samsung, Intel, LG production High
Digital Economy E-commerce and fintech boom 25%+ CAGR
Infrastructure $25B+ government investment Ongoing
Logistics Regional supply chain hub Growing
Tourism Recovery and expansion Steady

The VietGrow Programme

Firefish's comprehensive support package for Singapore SMEs expanding to Vietnam

1

Market Intelligence

Deep market research, competitor analysis, and consumer insights specific to your industry in Vietnam's dynamic economy.

2

Business Matching

Connect with strategic partners, distributors, suppliers, and investors in your target Vietnamese market.

3

Legal & Compliance Setup

Navigate Vietnamese regulations, licensing, company registration, and tax requirements with expert guidance.

4

Go-to-Market Strategy

Customized launch plan, pricing strategy, and market entry roadmap tailored for Vietnam's fast-growing sectors.

5

Ongoing Support

Continuous guidance during your first 12-18 months of operations in Vietnam with market adaptation assistance.

Fully eligible for MRA Grant funding. Up to 70% of costs covered for SMEs from 1 April 2026.

Quick Facts About Vietnam


Currency

Vietnamese Dong (VND)
1 SGD ≈ 20,000 VND

Official Language

Vietnamese
(English increasingly used in business)

Time Zone

ICT (Indochina Time)
UTC+7

Key Business Cities

Ho Chi Minh City, Hanoi, Da Nang, Hai Phong

Understanding Vietnamese Business Culture


Relationship-First Approach

Building trust and personal connections is fundamental to doing business in Vietnam. Take time to develop genuine relationships with partners before sealing deals.

Respect for Hierarchy

Vietnamese business culture values respect for authority and established hierarchies. Decision-making typically flows from senior leaders down the organization.

Patience and Timing

Business processes may move slower than expected. Patience is essential—allow adequate time for discussions, negotiations, and relationship building.

Harmony and Consensus

Vietnamese prefer harmonious outcomes and consensus-building approaches. Avoid direct confrontation; approach negotiations collaboratively and diplomatically.

Personal Networking

Success often depends on professional relationships and networks. Invest in networking events, social gatherings, and local community involvement for opportunities.

Local Partnerships

Having a trusted local partner significantly accelerates market entry and helps navigate regulatory, cultural, and operational complexities effectively.

How MRA Grant Supports Your Vietnam Expansion


Market Readiness

Grant covers market research, feasibility studies, and competitive analysis to prepare your Vietnam market entry strategy.

Partnership Development

Funding for trade missions, business matching events, and relationship-building activities with local Vietnamese partners and distributors.

Capability Building

Support for training, skills development, and hiring of local teams to build operational capability in Vietnam's market.

Consulting Services

Grant covers professional consulting for legal setup, compliance, marketing strategy, and operational planning in Vietnam.

Ready to Expand to Vietnam?

Let Firefish guide you through your market expansion with full MRA Grant support.

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Learn how to apply for MRA Grant →